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Showing posts from December, 2010

How to tell your client what they need to know

How to tell your client what they need to know and who should know better Over the years I've learned again and again that clients, don't always know exactly what they like or need from the photographs they plan on creating in a photo session (clients that by a stock image usually do know because are not the actual clients but the agencies working for then thank God :) for that) and it's up to the people in the industry (advertising agencies, photographers, stylist etc) to make sure of what is important and what's not on their behalf. How to do that and how to tell your client about that it can be an important part of this job of creating the needed images. When talking about the photo sessions ahead with a client is very important to have great instincts to see what they actually need or even what they like and that can be achieved best with "talking" over images and asking details to be specified about what part of the images they like when they point to...

Stock Xpert vs Think Stock

I know how things work in this world but still I can't find (and it's been a while since) the reason why someone (with knowledge) would turn into dust a very good source of income for the agency especially like StockXpert was.Why would Getty buy it and then destroy it?! I know that, from the outside, things might not be the same as from the point of view of then new owner (Getty Images). Still, I can't believe they did this, only to start a bran new project with lower traffic and lower prices like the ThinkStock site. I am curious what could it be. Really ! Although the Thinkstock earnings have been rather pathetic since the transition, the other day's record sales (or should I say glitch) would almost have made up for it. Until further data/news (explanations) I have to say it's to bad Stock Xpert was put down.